StarHub Centre 

STARHUB is raising its home cable television rates for the first time in four years to cope with rising content costs.

From Aug 1, subscribers will have to pay $2 more per subscription, regardless of how many channels they have signed up for.

The move affects both existing and new subscribers. The cheapest available package will soon cost $26, while the most expensive will be $383, which includes all available channels. All prices listed are before factoring in the goods and services tax.

Ms Iris Wee, StarHub’s vice-president of home solutions and content, said the price hike is due to rising content costs. ‘We have managed to hold our prices for the last four years but we are unable to continue absorbing the increased costs,’ she said.

In the last few years, the company has added 15 channels at no additional charge, including Animax, BBC Knowledge and E City. It also had dedicated channels for special events like the 2008 Beijing Olympics and 2010 Youth Olympic Games.

Last year, StarHub’s pay-TV revenue dipped 2.5 per cent to $395.4 million after it lost the broadcast rights to the popular English Premier League.

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